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Writer's pictureKelly Stark

Cost Per Lead

Do you know how much you spend for client acquisition?


Most people have no idea how much it costs to generate a new lead!

How would you feel if it cost you $850 per lead? What if a new lead could cost you $1.25 or less? What if you could streamline your marketing budget with a predictable ROI each month?


The importance of knowing your cost per lead is to determine which marketing or lead generation sources are working in your favor at the most effective cost to you.


One common question from business clients, friends and new prospects ask about: "Is lead generation sites worth it?"


I have clients that would spend $200 per lead because the cost pays for itself in closing or completed transaction. Some of my smaller businesses have no more than $3-7 per lead. SEO companies have charged most of my client/business owners somewhere in the field of $2500-$4500 per month for SEO management, keyword monitoring, some include geotargeting, autofeed on social media and a few leads at the end of the month-- hoping the information is valid and correct. Several social management companies use built-in templates, edit your industry and what you get is... what you get.


So ... how ... where... what... do we do to build our database!?!?


Let me give you some data from WordStream, per industry, to help you learn about Cost Per Click (CPC) for something as simple as Facebook ads. The average CPC per across all industries is $1.72 per click. That's just a click-- no guarantee they give you their information and no guarantee they spend more than 10 seconds on your site or wherever you are driving traffic. That's buying a click from one person.

So, my solution: My clients get abundant options when it comes to lead generation. Stark Social Marketing does social media platform ads, we work through keywords across their social media, website and thru client CRMs! We provide click funnels, squeeze pages, incentives and so many more creative marketing strategies to learn where we get the biggest bang for our bucks! We try everything to see where you get the most interaction and leads. I have clients that get leads around $1.00 because we know how to target direct buyers interested in your business. We work past clients, referrals, your existing database and we know how to grow your CRM with engaging content. There are no templates and we're not just listing your business with Adwords. We are creating a target marketing campaign through various sites to learn what works for our clients!


Once we have trending metrics, we pick one or two different platforms to create quarterly marketing campaigns to existing, former and future clients-- all completely different! Custom marketing campaigns are essential for your business to thrive-- and you don't have to throw away your money JUST BECAUSE YOU DON'T KNOW HOW TO TAP INTO THE WORLD OF LANDING PAGES, SEO AND CPC!!


Are you tired of spending a ton of money? Do you know your metrics and what's paying you back? Or are you lost in the sea on CPC and SEO? Stark Social Marketing provides all kinds of marketing and lead generation campaigns. Sign up for a few months to see how we can build your database and grow your business!



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