Business with Intention

I get a lot of inquiries from people who feel like they've reached the end of the line by the time they reach out to me.

I see a lot of people who are exhausted, unmotivated and lost sight of any real goals. Clients are burnt out because they haven't set restrictions for themselves. They will take on business and more business and even more business on top of that without limit.

So, how much is "enough?"

There have been times when I considered giving it all up, and heading back to work for someone else under their constraints. It would be so much easier to just do a job for someone else-- I've done that for so many years!

I bring this up because it's so easy to lose sight of the gifts of working a business.

So, Business with Intention... I can't tell you how many times a week I have conversations about, "how to generate leads, building a database, how to reach 10,000 people, how to convert even 5% of organic traffic.. how to take over the planet!!"

Sounds excessive, but you know your business.

You know what your business needs to thrive--- or do you?

I usually take a short amount of time a few months into our marketing services, and we talk about sustainability. What does "sustainable" look like for your business?

Is there a certain numbers of sales you need to reach to profit? Is there a certain dollar amount you need to hit to break even? Is there significant ROI from your investments? Do you have to work a certain number of hours to feel like you've achieved something? Would you be satisfied if you reached a certain income early in the year to retire for the rest of the year? What is your personal metric to know you've successfully completed another year?

At one point, I was working on a per sales basis. I made a bulletin board of post it notes and I put potential clients names on each piece until my board of 100 post-it notes was full. I knew if I reached 100: the money, the incentives, the awards and the piece of mind would follow. I watched that board through every conversation I had on the phone. I worked on visualization. I told myself that I needed to knock 5 names off that board each week. If I got ahead, I gave myself a break. If I fell behind, I strategically worked through a weekend. It was probably the most structured I had been a very long time! But I went through my metrics, and I made myself aware of what was sustainable for my business and my personal time.

I am very calculated about my time now because I manage a lot of time commitments between work, photography, kids, personal time and more. I can easily go back to my computer all day and night-- my office is always a few feet away. But, I keep a daily log of business that helps me feel confident in the daily work I produce. I always have that need to check emails, read about the "latest and greatest" or how to do something better after a full work day. But, my time is needed elsewhere-- with people who need me.

So, how are you creating sustainable goals? What's the "method?" Is business just "business" until the end of the year? Are you looking for a little bit better than last year?

What if you changed your model?

You create business with people who want to work with you, create a relationship to build retention and then you have a specific, targeted list of clients you contact in your sphere to work referrals, future business and potential business ventures?

Let's talk: https://www.starksocialmarketing.com/services