Are You Doing Better Than Your Competition?
For our "Stark Social Short" this week, we're talking #competitors.
I want you to go into Facebook OR Google and look up local businesses around you in the same industry. Go ahead.. I'll wait.
Pick 2 or 3 competitors you see in your area.
Go to their Facebook page, and I want you to learn about them.
How many times do they post a week?
How many people "like" their comments or actually respond to the post?
What kind of posts are on their page: video? pictures? articles?
This will help you learn about the different kinds of content their followers (*your potential business) responds to, and some tweaks you need to make to your content.
For more, you can go into your business page under "Insights" at the top.
You can then "add pages" under the "Pages to Watch" section and compare your engagement with your local competitors each week! Are you performing better than your competitors? What did your competitors do really well this week that got a lot of engagement? Emulate what's working for them in addition for what is already working for you! This is a great way to monitor your success with your weekly social media content!
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