BIG NEWS FROM STARK SOCIAL MARKETING-- EVERY CLIENT I CONSULT IS CURRENTLY IN THE GOOGLE 3-PACK ORGANICALLY FOR THE TOP KEYWORD IN THEIR INDUSTRY!!
You may not even know your looking at the Google 3 Pack when you search for businesses, but you count on the most relevant businesses that match your search criteria to be at the top of Google, right?
I talk a lot about the Google 3-Pack and the tremendous value it has for a business. Local 3-Pack is one of the most important strategies you can develop to increase phone calls, leads and customers!
The 3-Pack ranks in the #1 position in 93% of Google searches, according to a study by SeoClarity. You get prime real estate on Google as well as a quick glimpse into your business, location on #GoogleMaps as well as photos, reviews and ratings from the new #Facebook Recommendations.
The first, second and third results on the Google 3 Pack receive 33.55%, 14.96% and 9.3% of clicks, respectively, according to Advanced Web Ranking.
"It is not uncommon for a small business that is listed on a few local listings without much traffic to beat out big chains that have a location in that area: that is how strong the effect of your presence on a listings site can be. This is because Google wants to give searchers a good experience by emphasizing the results that are truly local, and it uses these sites as a good way to determine that," according to Digital Coast Mkt! Targeted keywords, blogs and strong online presence can get you there!!!
If you pay for for Google Rank on third party marketing sites, I've seen clients pay upwards of $2500 for Google 3-pack spots (that aren't even guaranteed)! What if I told you consistent daily habits could potential increase your exposure AND get you one of the top 3 spots on Google-- WITH NO ADDITIONAL COST!?
Now, Google 3-Pack spots vary based on mobile/desktop searches, your physical location and other factors; but consistent reviews, verifying that your business information is correct across the interwebs and peer reviews can keep you near the very top of SERPs!
I've been really successful at capturing 1 of the 3 spots, ORGANICALLY, in multiple industries, for multiple keywords, for my clients which has created incredible traffic, exposure and lead calls for these businesses! I had a client with ZERO Google presence, and now their ENTIRE BUSINESS is Google-driven with anywhere from 7-15 calls per month!
Here are the top 4 Habits to Jump To The Top of Google Results:
1) Google Reviews
Go back to your previous clients and ASK for a positive review! Nothing shows potential clients (including Google) how an experience looks with your business than a review! Make sure you grab your "g.page" review link to send to past clients!
2) Google Business Listing
Are you searchable on Google? If you don't have any Google presence, how can people find you? Making sure your business is on Google Maps and managed through Google is the key to connecting with Google and the results page to increase your audience!
3) Facebook Reviews
Facebook is the only other platform that integrates reviews/recommendations to give potential clients an external view into your business. Send out links to your past clients via messenger or send a quick email with a direct link to your review page!
4) Verified Information
Google essentially penalizes your validity if the information of your business is different in multiple places. Google is trying to place the most relevant businesses in the hands of the search engines!
Google won't push your business towards the top if your address is different in multiple places or you have three different websites listed on various social media platforms. Take some time to monitor 1) where you are marketing your business and 2) The information associated with your business. Your rank depends on it!
For more on how to increase your rank or even claim one of the top of Google 3-pack spots for NO EXTRA COST, call or text Stark Social Marketing (979) 218-7921 or email kellystarkftw@gmail.com!
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